My Role: Producer, Director, Editor
I was tasked with creating a concept to show one of Bang Candy's popular products. The priority was not to show exactly how the candy is made, this was not an instructional video, but that be a light hearted. The ethos of the company is one of fun and mischief and we wanted that to be reflected in the video
I decided to show the owner of the store in the video unlike in others I have made for her. I wanted people who see the video to relate to the product in a personal way and see that it is actually handmade.